BUILDING THE REVOLUTION: Behind the scenes
Sunday May 07 2017 by Jess Banks
BUILDING THE REVOLUTION
Behind the scenes of our 2017 campaign.
This year the Kate team decided that it’s time to strip down and go back to our roots. The Kate concept was founded on the idea that women can and should feel beautiful and confident all day, every day of the month. We decided to break the stereotype of how women's technology brands are usually shot, and shoot our new campaign with fashion at the forefront.
We believe that a woman’s normal bodily functions should not stop her from feeling sexy, looking beautiful and oozing confidence. Our mesh panels, bold colors and quirky prints put us right in the mix with the latest fashion, whilst our three-layer Underlux technology provides you with protection when you need it most.
We want to empower and inspire women worldwide to take on the #28DAYCHALLENGE and live every day of the month, well, like every other day of the month (Keep an eye out for more info soon!)
The gloves are off in our new campaign and we’re fighting the stigma with all guns blazing. We hope that you’ll be on board to join the revolution when we go live!
Shop your favorite looks on our website www.dearkates.com
See you soon,