Founder + Chief Creative Officer   

Meet Julie, the fearless leader of Dear Kate. This self-proclaimed Southern Belle (originally hailing from Kentucky!) is serious about Dear Kate underwear. As a child, Julie fell in love with selling things that make women feel good after she sold 10,000 boxes of Girl Scout cookies. Not 10. Not 100. 10,000. Julie went on to study chemical engineering at Brown University. And even though she says the word “super” more than any chemical engineer we know, she still manages to come up with kickass fabric that rocks our Dear Kate designs. Julie believes that putting on a pair of amazing underwear in the morning is super important - and trust us, she knows underwear. 


Chief Executive Officer

Meet HongJoo. Born in Seoul, and raised in NYC, HongJoo studied Management Science at MIT and completed her MBA at INSEAD. Having switched careers from finance to fashion late in the game, HongJoo is always up for trying something new. Completely inspired by Julie, the amazing products and brand mission to "give women the CONFIDENCE to do anything... with apparel that’s up for the CHALLENGE", HongJoo jumped at the opportunity to join Dear Kate! Bubbly by nature and obsessed with animals of all shapes and sizes, HongJoo hopes to build an animal sanctuary in her retirement.


Operations Director

Meet Heidi, a proud Minnesota native who after working in the fashion industry for over a decade has found a perfect fit at Dear Kate. In her spare time she can be found "resting" at her cabin in the woods, designing her own knitted sweaters, making her own yarn, and cooking up a storm.


Marketing + Creative Coordinator

Meet Isabella. Born in New Jersey, Isabella studied environmental studies and visual arts at Brown University. Inspired by Julie's energy and enthusiasm after hearing her speak, Isabella couldn't imagine any other job for her. Isabella is passionate about design, innovation, and entrepreneurship for social good.  An intense lover of art and art history, in her spare time, Isabella enjoys museum hopping and creating her own masterpieces.



Meet Yuliya. Our very own goddess of numbers, she knows how to use Excel better than anyone we know. She earned her MBA in Finance from Loyola Chicago. Yuliya is originally from Belarus and loves to travel. When she's not jet-setting off to explore a new country, she enjoys trying new workout classes in NYC and going on long walks with her lovely dog Britney (named after Britney Spears). Yuliya is a believer in better underwear for women and is excited to be part of the team as Dear Kate grows.